DL Down3r, born James Williams, is a Californian west coast rapper who got out of jail in 2010. Down3r has always been passionate about music and developed his rapping and song writing skills over the past 20 years. In 2015, he dropped a global viral hit " Suga Boom Boom" and became the social star known as "Mr Suga Boom Boom". In less than 30 days this song landed 20M plays on Facebook and then crossed over to YouTube where it has not stopped.
Through fierce and funky west coast rap, Down3r shares his prolific work with the rest of the world and the stage with west coast rap legends such as Coolio, Brown Boy, Jay Tablet, Lil Young, Baby Bash, Steel City Hustlers, King Z and DJ Kane to name a few.
From powerful messages, lyrical poetry and sharp comments on society to G-funk and Trap/Edm turn up songs, he proves that age and experience is the opposite of a liability in today's rap game. Down3r, delivers a wide catalog of Hip Hop's best sub-genres and puts you through almost every emotions possible. (alternate: more emotions than a pregnant woman). Breaking in 2016 with his major hit "Suga Boom Boom", the song became as influential as could be in today's digital era and put Down3r on the map of west coast rap.
From a young age, the artist hasn't had the most colorful life growing up in some of the toughest neighborhoods in Los Angeles to being locked up in federal prison for 10 years. Thanks to his passion for music Down3r focused on his artistic career and put blood, sweat and tears into a body of work that would eventually put his old life behind him, start a new chapter and spread a message to inspire people.
“Suga Boom Boom is a song about part of my life and its real, the emotion is there in my voice and I felt every word that said and I think that is what all my fans and people who love to song connect to. The song has allowed me to record more of my music and now the world is calling for me so I am now making it my life’s mission to deliver. I am ready to take my music to the world and make a positive impact on everyone who comes in contact with it.” - Down3r
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