Biography

The world of hip-hop is made up of foundations represented by stylistically regional hip-hop genres - East Coast, West Coast, the Mid-West, and the Dirty South. Every few years however, a hip-hop act emerges to interrupt the shine of conventional hip-hop. This year Fireproof has arrived to introduce the Michigan streets to the hip-hop world.

The past few years have been full of contribution for the quiet state of Michigan. Almost overnight, the Great Lakes state has become an innovative ground for hip-hop culture. While noteworthy talent such as Eminem, D12 and Slum Village have proudly represented Michigan on the radio and in the Clubs; Fireproof will bring the uncharted aspect of Michigan streets to the forefront with their Debut album Rags II Riches.

The creation of Fireproof is the culmination of events that began in early 2001. EMc (Elmore McCoy Jr.), and GS (Javin Love) were born, raised and still reside in Grand Rapids, Michigan. EMc was performing at a release party where GS attended. Shortly after GS and EMc started working together. EMc and GS produced and recorded their solo albums. The 2 then decided to become a group and recorded a mix tape. They began to develop their craft and recognize their potential to have an effect on the hip-hop world. From that point on they were known as the Fireproof.

Listeners will find their body moving to the first single 'Shake", and
winding down to the second single 'II Night", and yet the third single
Street Talk will take you to the streets of Grand Rapids, MI. This album brings so much diversity that no matter the mood you will be lifted up. Fireproof is bringing Hip Hop to the next level. What they have is a perspective you don't hear. It's a positive perspective. It's lingo you don't hear, its Midwest lingo... like you've never heard it. Michigan has never been exposed like this.

Look for Fireproof to expose their fresh perspective with their new Album



For Booking call David Rhodes

(616)532-0264 or email davidrhodes7@yahoo.com