Biography

In The City/I Love Your Music

The double A-Side release a colloboration with acclaimed dj/producer Andrew Friendly[Ministry of Sound Ibiza] ,embodies Alexander’s own story and the experience of witnessing his energetic and innovative visual act live. With its with it’s ultra radio friendly chorus, the anthemic ‘In The City’ explores Alexander’s escape from suburbia and explore his passion for what the city has to offer – living in London’s edgy neighbourhood of Dalston, partying like the emerging popstar he is and wearing exclusive designs tailor made by himself which will be available on his own fashion label in 2010.

The single is a clear indication of what to expect from Alexander live which has become the stuff of legend in London - the unapologetic, unleashed raw sexuality, spirited youthful rebellion, humour and unbottleable energy produce some of the most talked about gigs on the London circuit. Adding to the hysteria of the live show are a kitsch girl dance troupe, ‘The Designer Babies’ (think Pans People spraying Hot Gossip with champagne!), the result is something quite spectacular live.

In The City captures the live show energy perfectly and is the follow up to the uber cool and successful kitsch pop debut hit “Spend A Little Time” which delivered Alexander to the national media earlier this year, including a 9 out of 10 review from iDJ Magazine and frequent international airplay on stations including BFBS Radio and Joy 94 in Australia, plus extensive print coverage with features in Bent Magazine, Top Gayer Magazine, Out Magazine and Gaydar Nation. A successful debut was capped when Alexander was invited to perform on stage with one of his own idols, the fashion designer and musician Pam Hogg at London’s leading live music venue The Luminaire. The video for his first single was filmed at The National Film Theatre and videos for both new tracks will be supported by videos produced and directed by acclaimed music and film director John James Fox.

After training at the prestigious Sylvia Young Theatre School in London alongside classmates Amy Winehouse and Billie Piper, Alexander graduated with a degree in Contemporary Dance/Choreography, Alexander was finally on the road as an artist and performer. Alexander soon realised he had a knack for crafting memorable, catchy hooks and delivering sharp vocals that expressed both urgency and vibrant energy. The music suddenly began gracing the boxes of some of the capital’s hottest DJs, and his live shows, always a visual spectacle, began to attract large numbers of excited audiences in venues like Blow Up @ Metro and Heaven, leading to being invited to perform at Madame JoJos, The Luminaire and 333 to name a few.