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About AirPlay Direct

AirPlay Direct is a global, web-based artist marketing, promotion, distribution and education platform / eco-system that allows artists, record labels and music publishers to securely deliver "broadcast-quality" music and Digital Press Kits / DPKs to radio stations and music industry professionals worldwide.  Our system allows, radio programmers and film / TV music supervisors globally to receive and also ‘discover’ new music, create music calls, browse top downloaded artists and immediately download music and related artist information.

AirPlay Direct also provides our artist / label members our genre-based APD Global Radio Indicator Charts which track the download activity that our members' music receives from our worldwide radio panel.  We have a national and international reach of 10,000+ radio stations and programmers in 90+ countries.   www.AirPlayDirect.com

THE APD TUTORIAL WORKSHOP / TRAINING SESSION

Register for a Free AirPlay Direct Tutorial Workshop / Training Session

The AirPlay Direct Tutorial Workshop / Training session will show you how to Utilize the APD Eco-System as the Hub of your Global B2B Music Business.

To register: Submit your APD Artist Profile Release Page Url to:  Lynda Weingartz @ lynda@AirPlayDirect.com who will email you the Monthly Workshop / Training Session Schedule.

The APD Tutorial Workshop / Training Session will focus on:

• How to maximize your professional AirPlay Direct presence 

• How to develop and grow your professional relationships at global radio 

• How to develop your brand within the professional music industry at large.

More and more we are watching the global music industry “go green” and digital.  This is a responsible and professional course of action for the industry to take in 2016.  However it comes with some growing pains.  

The number one complaint from our radio programmer / DJ members globally is that artists / labels do not take the time to put up all of the critical artist information, songwriter credits and publishing info, bios, liner notes, musicians on the recording, etc.  

Most stations cannot play your music without this information.  More importantly, they can’t report it… so you don’t get paid.

This APD Tutorial Workshop / Training session will teach you how to maximize your presence on AirPlay Direct, and more importantly with global radio.

The Workshop / Training Session Topics:  

  1. Artist Profile Information for Radio & the Music Industry at Large
    • Creating an AirPlay Direct Home Page
    • Songwriting, Publishing & PRO Info - Story
    • Song Lyrics
    • Contact Info
    • Liner Notes
    • Short & Long Bios
  2. APD Tracking, Stats & Follow-Up
    • Radio Station Song Downloads
    • BCC Email to Radio
    • Endorsements
    • Media, Venues, Management, Booking Agents, etc
  3. APD Global Radio Indicator Charts
    • Today, Last Week, Last Month, All-Time Charts
    • Social Media
    • Endorsements
    • Media
  4. Digital Press Kit / DPK
    • Personal Email Mailing List
    • Media, Venues, Management, Booking Agents, Radio
  5. APD “Marketing & Awareness”
    • Importance
    • Going for Adds Banners, Spotlight Artist Ads & Global Radio E-blast Placements
    • Timelines
    • Branding
  6. Radio
    • AirPlay Direct Registers between 50 - 100 New Radio Station Members Each Month
    • APD Global Radio Indicator Charts
    • APD “Marketing & Awareness”
    • On-going Marketing & Branding to over 10,000 Radio Members in over 90
    • Countries

About AirPlay Direct

AirPlay Direct is the premiere digital delivery / distribution company, brand and platform for engaging radio and airplay worldwide.  AirPlay Direct is a professional B2B music business environment for artists, labels, publishing companies, radio promotion firms, PR / Media firms, etc. AirPlay Direct currently has over 10,000 radio station members in 92 countries.  AirPlay Direct also serves over 40,000 artist / label members globally on a daily basis.  AirPlay Direct currently operates and services the largest global independent radio distribution network in the world with respect to Americana, Bluegrass, Folk, Blues, Alt. Country, Roots Music, etc.

www.AirPlayDirect.com

About Collective Evolution

Collective Evolution is a boutique, high-end entertainment and media consulting firm. Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms.  We deliver creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

APD GLOBAL E-BLAST, APD MARKETING & AWARENESS CAMPAIGNS

The best way to achieve exposure to our radio station members and begin growing your global radio distribution footprint and traction worldwide is through the various APD “Marketing & Awareness” Campaigns.

The APD Weekly Global Radio E-blast is distributed to 10,000+ APD radio station members in over 90 countries every Monday.

  • Is the most cost effective way to expose your brand and music to the APD radio member base.
  • Includes all genres of music.
  • The APD Weekly E-blast goes out to global radio each Monday with the deadline for submissions each Friday.
  • Going for Adds Banners (GFA) & Spotlight Artist Ads (SLA) run for 2 weeks on the APD home page, Artist & Radio Member login pages and the Global Radio Indicator Charts landing page.

The APD E-blast Artist Placement Options:

  • E-blast Top Banner
  • E-blast Top 2 Rows
  • E-blast Body
  • E-blast Bottom Banner

APD Marketing & Awareness Tips

  1. All APD “Marketing & Awareness” Campaigns automatically direct the APD radio members & the music industry to your Artist Profile Page.
  2. Include your APD Artist Profile link on all communications.
  3. Keep your Artist Profile Page current and up-to-date.
  4. Provide Songwriter credits and publishing information.
  5. Provide contact information at the top of the bio section.
  6. Present a Professional Bio... both a short bio and a long bio.
  7. Embed your best video in the bio section.
  8. When using an APD Marketing & Awareness Campaign, be sure to check, your tracking and respond to radio immediately.
  9. Be sure to reach out to radio with station ID’s, product giveaways, etc...
  10. List your songs in the APD Audio Player in the order you want radio & the music industry to listen.
  11. Use your Digital Press Kit (DPK) for all music business & industry related communications.
  12. Only radio downloads from your APD Artist Profile Page count towards charting on the APD Global Radio Indicator Charts.

For more information on pricing and how to maximize the APD “Marketing & Awareness” Campaigns to have further impact on promoting and exposing your music on AirPlay Direct via radio, contact: Lynda Weingartz @ lynda@AirPlayDirect.com

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