About AirPlay Direct
AirPlay Direct is a global, web-based artist marketing, promotion, distribution
and education platform / eco-system that allows artists, record labels and
music publishers to securely deliver "broadcast-quality" music and Digital
Press Kits / DPKs to radio stations and music industry professionals
worldwide. Our system allows, radio programmers and film / TV music
supervisors globally to receive and also ‘discover’ new music, create music
calls, browse top downloaded artists and immediately download music and
related artist information.
AirPlay Direct also provides our artist / label members our genre-based APD
Global Radio Indicator Charts which track the download activity that our
members' music receives from our worldwide radio panel. We have a
national and international reach of 10,000+ radio stations and programmers
in 90+ countries. www.AirPlayDirect.com
APD GLOBAL E-BLAST, APD MARKETING & AWARENESS CAMPAIGNS
The best way to achieve exposure to our radio station members and begin growing your global radio distribution footprint and traction worldwide is through the various APD “Marketing & Awareness” Campaigns.
The APD Weekly Global Radio E-blast is distributed to 10,000+ APD radio station members in over 90 countries every Monday.
- Is the most cost effective way to expose your brand and music to the APD radio member base.
- Includes all genres of music.
- The APD Weekly E-blast goes out to global radio each Monday with the deadline for submissions each Friday.
- Going for Adds Banners (GFA) & Spotlight Artist Ads (SLA) run for 2 weeks on the APD home page, Artist & Radio Member login pages and the Global Radio Indicator Charts landing page.
The APD E-blast Artist Placement Options:
- E-blast Top Banner
- E-blast Top 2 Rows
- E-blast Body
- E-blast Bottom Banner
APD Marketing & Awareness Tips
- All APD “Marketing & Awareness” Campaigns automatically direct the APD
radio members & the music industry to your Artist Profile Page.
- Include your APD Artist Profile link on all communications.
- Keep your Artist Profile Page current and up-to-date.
- Provide Songwriter credits and publishing information.
- Provide contact information at the top of the bio section.
- Present a Professional Bio... both a short bio and a long bio.
- Embed your best video in the bio section.
- When using an APD Marketing & Awareness Campaign, be sure to check,
your tracking and respond to radio immediately.
- Be sure to reach out to radio with station ID’s, product giveaways, etc...
- List your songs in the APD Audio Player in the order you want radio & the music industry to listen.
- Use your Digital Press Kit (DPK) for all music business & industry related communications.
- Only radio downloads from your APD Artist Profile Page count towards charting on the APD Global Radio Indicator Charts.
For more information on pricing and how to maximize the APD “Marketing & Awareness” Campaigns to have further impact on promoting and exposing your music on AirPlay Direct via radio, contact: Lynda Weingartz @ lynda@AirPlayDirect.com