Posted on August 16, 2023


Rebel River Records Releases New Raye Zaragoza Record “Hold That Spirit”.

“Hold That Spirit”, the third album by Raye Zaragoza, the LA-based songwriter called “one of the most fresh and compelling voices in folk music today" by NPR Music, is a profound statement on Zaragoza’s quest for joy and her journey to celebrating a vibrant intersectional identity as a woman of mixed Indigenous, Asian, and Hispanic heritage.

"’Hold That Spirit’ is an album about reclaiming the spark inside you that you once thought had to be lit by something outside of yourself," Raye Zaragoza explains. "I wrote most of ‘Hold That Spirit’ the year I was 29, the year where I got engaged, the year the engagement ended, the year I decided to seek help for an eating disorder that had been running my life for over a decade and, of course, the year I thought my youth was gone. Every writing session that created this album was an escape from the tumultuous year I experienced, and the place I went to to heal. Each of these songs tells the story of my healing process, and I hope it makes people out there with similar experiences feel less alone."

Zaragoza continues to say, "This album was created entirely by women - from the writing to producing, instrumentation, mixing, and mastering. I am so proud to have created this with some insanely talented women - especially in an industry where about 2% of producers are women. “Hold That Spirit” was funded by what would've been my wedding budget. I hope this album reminds people that life is beautiful and messy, and as long as we can hold on to the spark within - we will be okay."

AirPlay Direct continues to be THE discovery place for roots music. Even major figures like Janis Ian or Jackson Browne get strong responses there organically and even more when promoted by APD. I have maintained my folk and bluegrass radio database since August 1984, but promotions on the service consistently lead to new broadcaster contacts," says Art Menius, Art Menius Radio. "AirPlay Direct provides a vital resource to roots music worldwide. I am surprised by how many programmers discover the new releases I provide via APD relative to the several channels I routinely use.”

Contact: Lynda Weingartz -

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