GLOBAL RADIO LISTENERSHIP IS ON THE RISE

During quarantine, fans are turning to radio for entertainment and comfort. Likewise, artists are searching for ways to build upon their brand during the virus shutdown. Smart artist’s are also dedicating more time to working on building professional relationships with global radio programmers.

The big question for artists and labels right now… how do I continue to find unique ways to grow my brand, business and career during this shutdown? Smart, growth-focused, motivated artists and labels are aggressively working their catalogs to global radio right now.

At this time of global quarantine, radio is also conducting more Skype and phone interviews than ever before. Social media is great, but over-saturated at this point.

Radio however is growing, thriving and creating new opportunites for pro-active artists and labels. The question, are you loving your catalog and growing your global radio distribution footprint, or are you missing out on this time-sensitive opportunity?

 If you’re interested in learning more about radio’s growth globally, the below articles are a good place to start.

digitalmusicnews.com/traditional-am-fm-radio

marketwatch.com/amfm-radio-market-boosting-strategies

tritondigital.com/growth-of-radio-streaming

radiocentre.org/boost-in-online-listening

current.org/public-radio-audience-growth

edgewatergoldradio.com/Internet-Radio-Growth-Report

UPCOMING APD TUTORIAL SEMINAR DATES

April 23rd & May 5th, 16th & 21st

~ The APD Tutorial Seminar is an educational tool for independent artists and labels to learn how to grow their global radio distribution footprint.

~ The Tutorial provides you an educational breakdown, step-by-step guidance in building, growing & marketing your music & brand to global radio.

~ Register now to take advantage of the APD Tutorial Seminar which is "Free" to APD members.

For more information on delivering your catalog to global radio, please reach out to Lynda Weingartz @ lynda@AirPlaydirect.com

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