Posted on November 16, 2017

AirPlay Direct is pleased to announce that Bluegrass Today, the leading bluegrass business innovator globally has signed a long-term strategic consulting deal with AirPlay Direct’s Collective Evolution.

"From the inception of Bluegrass Today, we’ve worked closely with AirPlay Direct to provide instant access to recordings for our chart reporting stations," states Terry Herd, CEO / President - Bluegrass Today.  "Robert and Lynda's industry leading dedication to providing the gold standard for music delivery to radio is unsurpassed, and we’re truly excited about tapping into their vast experience, as we move forward with development of the Bluegrass Today brand."

Bluegrass Today is the definitive daily news source for the bluegrass music community.

“This is a very special, on-going partnership for AirPlay Directthat has now grown to include a deep relationship with Collective Evolution," says Lynda Weingartz, CEO - AirPlay Direct.  "There are some very cool projects we are developing together that will be introduced in the coming months. The award-winning founders of Bluegrass Today, Terry Herd and John Lawlessare a perfect example of what you can contribute to the growth of a global community if your intentions, heart and mind are true to the cause.”

Robert Weingartz, Executive Director – Collective Evolution, Chief Strategist – Bluegrass Today further explains, “I am honored to have been charged with the responsibility of nurturing and growing the Bluegrass Today brand.

Starting with our first introduction to the brand extension for Bluegrass Today is the formal announcement of their new ‘Grassicana Chart’!

This chart is unique and supports radio programmers, artists and labels alike; globally.  The creation of this chart has come at ‘their request’, and by the very nature of the art and business they create together.”

What is Grassicana?  It is music that lies between the progressive sounds of bluegrass and the vast genre of Americana.  While possessing a connection with bluegrass, it is defined as the “branches”, as opposed to the “roots” of bluegrass.  Typically played with acoustic instruments traditional to bluegrass, it may also include drums and other instrumentation not always associated with bluegrass.  More than instrumentation however, it is the style in which the music is played that ultimately defines the new genre of Grassicana.

Interested radio programmers / broadcasters should register at:


About AirPlay Direct:
  AirPlay Direct is the premiere digital delivery / distribution company, brand and platform for engaging radio and airplay worldwide.  AirPlay Direct is a professional B2B music business environment for artists, labels, publishing companies, radio promotion firms, PR / Media firms, etc.

AirPlay Direct currently has over 11,000 radio station members in 90+ countries and serves over 42,000 artist / label members globally on a daily basis. AirPlay Direct currently operates and services the largest global independent radio distribution network in the world with respect to Americana, Bluegrass, Folk, Blues, Alt. Country, Roots Music, etc.

About the the Direct Buzz:  The Direct Buzz is a quarterly digital music magazine, which operates as a direct portal between your music and artistry to the APD 11,000 radio station members in over 90 countries, the APD 42,000 artist / label members, and the global music industry at large.

For more information on featuring your label, artist or professional music services/equipment company in the Direct Buzz or to provide general music industry content and information, contact Lynda Weingartz, Editor in Chief, at

About Collective Evolution:  Collective Evolution is a boutique, high-end entertainment and media consulting firm.  Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms.  We deliver creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

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