Posted on July 13, 2017

Catalogue continues to outsell new releases, and has a higher preferential “listening rate” than new releases in 2017.

Despite the massive success of Adele’s album 25, which sold a whopping 7.4 million copies in only six weeks, 2015 marked the first time in U.S. history that new releases were outsold by catalogue albums.  So, the big question is, “Are you loving your catalogue?”.  People cannot buy your “catalogue”, if they do not know it exists.  Radio programmers must have easy, professional access to your “broadcast-quality” music to play it.  If radio doesn’t play it, people can’t hear it.  If people can’t hear / discover your music, they certainly won’t know to buy it.

New releases continue to drive the music busniess and are the major "promotion" focus of most record labels.  However, some studies now indicate that newer songs take a back seat to tried-and-true classics.  Catalogue / Classics Draws More Listeners

AirPlay Direct specializes in the delivery and promotion of your catalogue to global radio. AirPlay Direct currently has over 10,000 radio station members globally, and operates the largest independent radio distribution network in the world.

The term "catalogue" refers to albums released more than 18 months ago. According to Nielsen's annual year end music report, catalogue albums outsold current releases by 4.3 million copies, something never before seen in the industry. Just 10 years ago, current music sales outpaced catalogue music by over 150 million albums. Keep in mind that these stats don't include album streams, but regardless, it's a significant turning point.

Carl Jackson, 3 Time Grammy Winner / AirPlay Direct Artist Ambassador states, “Robert, you should be very proud of what you have created with AirPlay Direct.  You not only dreamed of it, but actually created a whole new way of delivering and promoting catalog music to the global music industry that we had never seen before.  No one in history has ever accomplished this, and you should be very humbled by this major achievement.  


More importantly, I am, and the industry as a whole should be very grateful to you for all the opportunities you have created and now made possible for all of us in the ‘New Music Industry of 2017’.  Thank you my friend.”





Orthophonic Joy:

Mark Twain:

Grace Notes:

"Alligator Records is an award winning, 43-year-old independent record label specializing in blues and roots music," explains Bruce Iglauer, President & Founder – Alligator Records.  "Over the years, our business has expanded worldwide, and it’s become a necessity for us to be able to deliver music to broadcast and internet radio stations in the U.S., Canada, South America, UK, Europe, Asia and Australia.  The costs of shipping so many promotional artist packages around the world are considerable for a company of our size. AirPlay Direct has proven to be “the solution” for us.  In using APD’s service to make the Alligator Records catalog available to radio stations and programmers globally, we have saved thousands of dollars in shipping fees and increased our global radio digital footprint significantly."

Iglauer further states, "In addition, AirPlay Direct has consistently delivered information about our music and our artists to radio stations around the world, which has been a critical component in the success of our marketing efforts.  AirPlay Direct’s Executive Team has always provided us great personal service.  We wish all our suppliers / partners were this concerned about helping us grow our business!

Digital delivery of music to radio globally, is not only the future of the music industry, but it is a very important component of our day-to-day business strategy.  We anticipate that our business with AirPlay Direct will continue to grow dramatically.  We are honored to recommend AirPlay Direct to anyone in the music industry.”

Alligator Records:



        BUDDY GUY

Rounder Label Group:



Radio Specials:


        THE DOORS


"We all love going over our back catalog and listening to our favorite albums and songs.  Working with AirPlay Direct has given us the chance to share many of our favorite albums with DJs and others all around the world," says Ken Irwin, Co-Founder, Rounder Records.  "For the most part we’ve been trying to select albums which most people today didn’t hear when they first came out, but we’ve also been mixing in some of our albums which have had greater success as many people like to hear music which is familiar to them and which had some kind of connection or meaning for them when they first heard them.  I recently bought a 1953 AMI jukebox and have been searching for some of my favorite 45s from when I was first getting into music but also looking for songs and artists I missed way back then."
Irwin goes on to say, "Working with AirPlay Direct has been great fun and has motivated me to try and find albums which might provide that excitement of discovery which I so often experience.  We are so pleased that AirPlay Direct is providing a platform for us to share our music for others to discover."
Let us show you how to take your catalogue, greatest hits package or your own custom radio special to global radio today.  AirPlay Direct artist / label members are currently enjoying great exposure and success at radio stations around the world… just check out the AirPlay Direct Global Radio Indicator Charts.

About AirPlay Direct:  AirPlay Direct is the premiere digital delivery / distribution company, brand and platform for engaging radio and airplay worldwide.  AirPlay Direct is a professional B2B music business environment for artists, labels, publishing companies, radio promotion firms, PR / Media firms, etc.

AirPlay Direct currently has over 10,000 radio station members in 92 countries.  AirPlay Direct also serves over 40,000 artist / label members globally on a daily basis.  AirPlay Direct currently operates and services the largest global independent radio distribution network in the world with respect to Americana, Bluegrass, Folk, Blues, Alt. Country, Roots Music, etc.
Collective Evolution is a boutique, high-end entertainment and media consulting firm.  Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms.  We deliver creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

Go Back