Posted on June 30, 2017

AirPlay Direct is pleased to announce our new strategic partnership with CMH Label Group.  AirPlay Direct will deliver CMH Label Group’s new releases and catalog from their various labels to global radio.

“In this ever changing and constantly evolving music business, CMH Label Group counts on business partners that are industry specialists capable of providing unique guidance and relevant services.   AirPlay Direct has already proven to be an insightful, effective and reliable partner.”  stated Toni Swann-Pardigno, Director of Sales – CMH Label Group.  “With this new partnership, we look forward to working even more closely with the AirPlay Direct team as we continue to grow our brands, expand our reach to global radio and media markets, and maximize our revenue opportunities.”

CMH Records has signed some of the greatest names in bluegrass and early on established a roster unparalleled in the field. Lester Flatt, The Osborne Brothers, Jim & Jesse, Mac Wiseman, Carl Story, Don Reno, The Bluegrass Cardinals, The Stonemans, Josh Graves, Eddie Adcock, and many others recorded some of their finest work for CMH during the 1970s and 1980s.  CMH was home to Country Music Hall-of-Famers Merle Travis and Grandpa Jones, honky-tonkers Carl & Pearl Butler, guitar giant Joe Maphis, and fiddle masters Johnny Gimble, Buddy Spicher, and Benny Martin.

“We have been working successfully with the CMH Label Group for several years now.  However, this new and deeper relationship will serve to immediately broaden and accelerate our mutual successes across their various labels and projects,"says Robert Weingartz, Chairman - AirPlay Direct.  "This is a very exciting and motivated group of professionals that have an eye on the future, with hard-earned respect for the past.”

As CMH expanded its music, new labels were formed to house its diverse offerings.  Born out of a love of rock music and for the virtuosity of bluegrass musicians, the Pickin' On Series was developed and features the best in bluegrass, paying tribute to the biggest and brightest artists in rock and pop.

Though it started modestly in 1993 with the release of Pickin' On the Movies, tributes to The Beatles and Eagles soon followed and by 1997 the Pickin' On Series was on fire.  The Pickin' On Series continues to thrive with one hand in traditional bluegrass and the other in popular music, ready for the next chance to create innovative bluegrass music.  Featuring bluegrass tributes to artists like Metallica, Green Day, and Modest Mouse, the Pickin’ On series has proved to be enduringly popular.  CMH continued to record new and familiar voices, with releases showcasing the legendary talents of artists such as Wanda Jackson, Raul Malo, and David Lee Roth.

In 1999, Vitamin Records began with a string quartet album series that would evolve into the Vitamin String Quartet (VSQ), a top-selling collective of classical musicians creating cutting-edge string renditions of modern and classic rock songs.  VSQ’s virtuoso takes on artists such as Muse, Coldplay, and Adele have helped them amass a large fanbase, sell millions of recordings, and garner numerous placements and appearances on hit TV shows.

In 2006, the award-winning Rockabye Baby series was launched, featuring lullaby renditions of rock, pop, and hip-hop favorites.  The

series has been seen in the pages of The New York Times, People, and Entertainment Weekly, on episodes of Ellen and The Talk as well as numerous music publications such as Spin, NME, Rolling Stone and Billboard, Rockabye Baby makes rock music baby-friendly and kids music adult-friendly.

About AirPlay Direct:  AirPlay Direct is the premiere digital delivery / distribution company, brand and platform for engaging radio and airplay worldwide.  AirPlay Direct is a professional B2B music business environment for artists, labels, publishing companies, radio promotion firms, PR / Media firms, etc.

AirPlay Direct currently has over 10,000 radio station members in 92 countries and serves over 40,000 artist / label members globally on a daily basis.  AirPlay Direct currently operates and services the largest global independent radio distribution network in the world with respect to Americana, Bluegrass, Folk, Blues, Alt. Country, Roots Music, etc.

About Collective Evolution:  Collective Evolution is a boutique, high-end entertainment and media consulting firm.  Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms.  We deliver creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

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