Posted on March 4, 2016

AirPlay Direct has recently partnered with Rainmaker Music Management and Sierra Hull to sign an Artist Endorsement deal that will serve to extend the Sierra Hull brand, and her global radio distribution footprint for her new release Weighted Mind, as well as her previous recordings.

AirPlay Direct recently announced the launch of their new V.I.P. Endorsement / Professional Development Initiative. This strategic program was developed to grant specific endorsement opportunities, and professional services / resources to worthy artists, radio programmers and music industry professionals globally. AirPlay Direct’s consulting division, Collective Evolution, has developed and will now manage these new programs for AirPlay Direct.

"I've had the privilege of working with AirPlay Direct since their infancy. They have revolutionized the delivery of music to radio stations in a way that I never imagined possible. It's an honor to work with folks that have vision, but more importantly know how to implement their vision, and I'm very excited about what we can accomplish on behalf of Sierra Hull working hand in hand." --Chris Harris, Rainmaker Music Management

This is Sierra Hull’s Weighted Mind. It is nothing like what we thought it would be. It is nothing like what we’ve heard before, from anyone. It is singular and emphatic, harmonious and dissonant. It is the realization of promise, and the affirmation of individuality. It is born of difficulty and indecision, yet it rings with ease, decisiveness, and beauty.

“She plays the mandolin with a degree of refined elegance and freedom that few have achieved,” says Bela Fleck, the genre-leaping banjo master who produced Weighted Mind. “And now her vocals and songwriting have matured to the level of her virtuosity.”

As for the songs, Sierra’s first album held just a few originals, but she wrote seven of these twelve, a collection that stands up quite well next to the outside material. There’s a pair of sprightly instrumentals, her first-ever western swing number and several that show her emotional sophistication: in songs that fall squarely in the bluegrass tradition, feelings are out in the open; during country-leaning compositions, she ponders relationships from more introspective angles; and the title track—a breathtaking pop ballad—is the most ruminative moment of all.

Sierra’s vocals are effortless and straight to the point, while keeping the focus on melody. Her mandolin playing is smooth, in time, and downright slippery. It’s amazing to listen to her precision and agility at the young age of 16.

“AirPlay Direct’s exciting new V.I.P. / ‘Very Important Promotion’ Endorsement & Professional Development program was created over the last three years with the experience, knowledge and participation of an incredible panel of artists, industry professionals and consultants. We are truly excited and motivated by this opportunity to accelerate our on-going commitment to engage, enrich and invest in the future of the ever-evolving global independent music industry we love and serve.

Sierra is such an incredible talent on many different levels. We are looking forward to working with her and her team to expand her brand, increase her global radio reach, and thereby her revenue opportunities.” --Robert Weingartz – Chairman, AirPlay Direct

AirPlay Direct is an e-based artist marketing, promotion and education platform that allows artists, record labels and music publishers to securely deliver broadcast-quality music and Digital Press Kits / DPKs to music industry professionals worldwide. Our system allows, radio programmers and film / TV music supervisors globally to connect to new music, create music calls, browse top downloaded artists and immediately download music and related artist information.

AirPlay Direct also provides our artist / label members our genre-based APD Global Radio Indicator Charts which track the download activity that our members' music receives from our worldwide radio panel. We have a national and international reach of 10,000+ radio stations and programmers in 90+ countries.

Collective Evolution is a boutique, high-end entertainment and media consulting firm. Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms. We offer creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

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