Posted on August 5, 2015


Plowboy Records has recently retained AirPlay Direct’s Collective Evolution for “Advanced Strategy" consulting across a wide variety of special projects and initiatives.

“Plowboy Records is a very unique and interesting company with respect to the diversity of their various art and media properties.  I am excited about working with them closely on all of the opportunities and challenges they face in today’s ‘ever-emerging’ global music industry.” Robert Weingartz, AirPlay Direct - Collective Evolution

"Since our inception in 2012, Plowboy Records has created some amazing projects and has pulled together an absolutely fascinating and talented roster of artists. Most are legends and pioneers in their particular genres and I am proud to say we have had two artists elected to The Country Music Hall of Fame following their releases on our label. We have also brought new bands into our fold as well as we wanted to bring the message of our label to those who may not be familiar with our overall mission, which is to ultimately promote my grandfather, the legendary singer, Eddy Arnold. 

For years, I have been dismayed at how his groundbreaking career in both country and pop had been looked over by those under a certain age. Eddy Arnold's pioneering in country music in the 1940s and 50s brought what was then called, "hillbilly music", to the cities and to the masses. His success helped drive record companies to Nashville and led them to build iconic studios on what is now Music Row. As unlikely as it might seem, he had an even bigger "second career" in the 1960s and 70s that took him worldwide and again changed the music industry in Nashville and he sold 85 million records doing so! This is why in 2012, we started recording an Eddy Arnold tribute album, that has artists as diverse as Jason Isbell to Peter Noone to Frank Black of The Pixies. We even have a New York Doll on the record all in the attempt at shining a fresh light on a remarkable artist who deserves credit for his achievements.

I am very excited to work with Collective Evolution to continue to further the mission of Plowboy Records. We have been very happy with the results of our relationship with AirPlay Direct and are excited to move forward with strategic initiatives that will be very exciting."   R. Shannon Pollard, President - Plowboy Records

Collective Evolution is a boutique, high-end entertainment and media consulting firm.  Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms.  We offer creative consultative services and customized business solutions to our clients based upon their specific needs and goals.  Collective Evolution is not a service or platform that you can register to be a part of.  We are a specialized retainer based consulting firm.

AirPlay Direct is an e-based artist marketing, promotion and education platform that allows artists, record labels and music publishers to securely deliver broadcast-quality music and digital Press Kits / DPKs to music industry professionals worldwide.  Our system allows, radio programmers and film / TV music supervisors globally to connect to new music, create music calls, browse top downloaded artists and immediately download music and related artist information.

AirPlay Direct also provides our artist / label members our genre-based APD Global Radio Indicator Charts which track the download activity that our members' music receives from our world-wide radio panel.  We have a national and international reach of 9,700+ radio station and programmers in 90+ countries.

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