AirPlay Direct President Scott Welch Highlighted in Music Connection

Posted on March 16, 2010

For Immediate Release:
AirPlay Direct President Scott Welch Highlighted in Music Connection

Veteran Manager Gives Straight Talk and Advice to Artists in Feature Story

NASVILLE,TN (March 15, 2010) – AirPlay Direct President, and veteran artist manager, Scott Welch, who has helmed the careers and development of multi-platinum recording artists such as Alanis Morissette, LeAnn Rimes, Steve Perry, Paula Abdul, Collective Soul, and C&C Music Factory is highlighted in the current edition of Music Connection.

In a story entitled, “Misconceptions About Management: 5 Things That Might Surprise You,” Welch, who currently manages Mark Wills, Johnny Cooper and No Justice, talks about the roles of managers today, and how the business has changed from the days of almost total domination by major labels - where “music came from the top down” - to today’s vibrant independent scene where “the situation is totally flipped and music comes from the bottom up. Fans decide who’s going to make it and who’s not.”

Welch, a forward thinking entrepreneur, brings a unique perspective to the story; In addition to his extensive background in management, Welch has been on the cutting edge of many new technology developments in the music industry. In addition to overseeing the day-to-day operation of AirPlay Direct, he was a key component in the building and launching of, and the launch and development of Stubhub, an online ticketing company later purchased by Ebay for $320 million.

Read the full story here:

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