Press

Press Release - Emporium - 'Magical Things'
EMPORIUM release new single Magical Things from album 'The Afterlife'

Emporium's new single follows the acclaimed 2012 release 'The Umbrella Shop' which was described as 'bloody lush' by Allgigs and 'Beautifully sumptuous' by Mudkiss.com.

Taken from latest album 'The Afterlife', Magical Things is coupled with Mind Games - a song which originally appeared on their 2005 album 'Silver Brainwaves'.

LATEST FEEDBACK:
''I can tell you most of what you need to know about Emporium by saying that top notch, eccentric, pop and pomp-pop and dance-pop and quirky-pop all co-exist in the weirdly coherent and consistent sound that is Emporium.'' Unpeeled.net

''Lush melodies wading in psychedelica topped off with Eighties synthesizer sounds. This is a band that isn't "happening", hip or otherwise. Longevity is the keyword here, a band carving a niche outside the mainstream with layered songs about going nuts in a gentle way (Mindbender) and being afraid to go to sleep (Magical Things).The Afterlife might not be skyscraper, but it is built to last.'' Here Come The Flood

'' when the songs live up to the harmonies and the arrangements as they do on the title track, the fabulous ballad, 'Bluebell Wood' and the single, 'The Umbrella Shop', it really is a delight. They avoid most of the pitfalls of the indie scene by remembering that writing good songs and singing them well is what makes a record. '' Zeitgeist

''The band does not only demonstrate these influences with their own unique personality, but they bring them up to date with our age, "upgrading" the vintage vibe with a massive, wide soundscape.'' Hellhound Music

''This is an album you will keep coming back to again and again'' Pennyblackmusic

'' Standouts are the album opener “The Afterlife,” the languid ballad “Bluebell Wood,” the track “Magical Things,” “Beautiful Insanity (Don’t Fit In)” and the piano-driven “The Umbrella Shop.”
Jamsphere

Magical Things is released November 11th 2013, on Whimsical Records.

Read More