Reaction 7® formed in 2007 to develop and release a CD for distribution and airplay based on the psychotic song arrangement of Frank Fogg, the devious guitar voicings of Chuck Trimble and the mellow percussive tones of Michael F. Roberts. Other former members and contributors to Reaction 7 include Bobby Bodean Schroll on bass, Jackson Cesa on guitar, Erik Gerard on percussion and Alicia Fogg on vocals.
The current Reaction 7® lineup features Karen Baluch on vocals, Ivan Matic on percussion, Alan Fishell on guitar and Frank Fogg on bass, guitars, keys, and vocals.
Each album by Reaction 7® contains a variety of musical styles from modern rock to techno to americana with many songs often containing a mix of those influences. This band works hard at sounding different than the others (and sometimes succeeds!) and breaks away from delivering "formula" songs. Many of the tracks are recorded in one or two takes to maintain a feeling of spontaneity and freshness.
Reaction 7® is available for digital download from a variety of online providers on the Very Generic Productions® label. Older releases were available for digital download on the Island Def Jam Digital Distribution® label.