Biography

10 years of contributing to the underground Bollywood and Urban music scenes as one of the major producers of Desi Urban music in Canada, Parichay has created a sound that’s unique to today’s generation, combining a touch of Hindi Classical and Pop music with mainstream Hip Hop, RnB and Reggae.

His debut album, No Boundaries, released May 2009 by Times Music in the Indian sub-continent has revolutionized fusion music appealing to millions around the globe, as had been predicted by known players in the industry. The two Video Singles, ‘Deewana Tera (She Makes Me Crazy)’ and ‘Kasam Se (I Swear)’ are currently in high rotation on all TV channels and Radio stations in India, The UK and neighboring countries and aired on global channels B4U & Sony Entertainment Television.

As a ‘triple-threat’ artist, Singer/ Producer/ Songwriter, Parichay’s musical journey began at the age of 12, as a winner of the Most Popular Bollywood Music show - ‘Antakshari’ aired on the global channel ‘Zee TV’. Ever since then, Parichay has gone onto perform at & headline over 300 live shows and festivals worldwide, including several high-profile events such as the Miss India-Canada Beauty Pageant, desiFEST and the like.

With one of the highest viewed MySpace and YouTube profiles amongst Independent artists in Canada and with the huge success of the Single ‘Jadoo’, which reached a top spot on several charts in the UK & North America such as the BBC South Asian Network, Parichay is heading towards having a highly successful 2009, thanks to the love and support of all his fans.

Currently on tour to promote his debut album ‘No Boundaries’ Parichay will be performing live all across the globe while collaborating with mainstream North American, Bollywood & other International producers and artists.

More on him at:
www.ParichayOnline.com
www.MySpace.com/chayakaparichay
www.YouTube.com/chayakaparichay
www.twitter.com/ParichayOnline
Facebook: http://www.facebook.com/pages/Parichay/31587797502