CATALOGUE OUTSELLS NEW RELEASES FOR 2015
Posted on March 26, 2016
Despite the massive success of Adele’s album 25, which sold a whopping 7.4 million copies in only six weeks, 2015 marked the first time in U.S. history that new releases were outsold by catalogue albums. So, the big question is, “Are you loving your catalogue?”. People cannot buy your “catalogue”, if they do not know it exists. Radio programmers must have easy, professional access to your “broadcast-quality” music to play it. If radio doesn’t play it, people can’t hear it. If people can’t hear / discover your music, they certainly won’t know to buy it.
AirPlay Direct specializes in the delivery and promotion of your catalogue to global radio. AirPlay Direct currently has over 10,000 radio station members globally, and operates the largest independent radio distribution network in the world.
The term "catalogue" refers to albums released more than 18 months ago. According to Nielsen's annual year end music report, catalogue albums outsold current releases by 4.3 million copies, something never before seen in the industry. Just 10 years ago, current music sales outpaced catalogue music by over 150 million albums. Keep in mind that these stats don't include album streams, but regardless, it's a significant turning point.
"Alligator Records is an award winning, 43-year-old independent record label specializing in blues and roots music. Over the years, our business has expanded worldwide, and it’s become a necessity for us to be able to deliver music to broadcast and internet radio stations in the U.S., Canada, South America, UK, Europe, Asia and Australia. The costs of shipping so many promotional artist packages around the world are considerable for a company of our size. AirPlay Direct has proven to be “the solution” for us. In using APD’s service to make the Alligator Records catalog available to radio stations and programmers globally, we have saved thousands of dollars in shipping fees and increased our global radio digital footprint significantly.
In addition, AirPlay Direct has consistently delivered information about our music and our artists to radio stations around the world, which has been a critical component in the success of our marketing efforts. AirPlay Direct’s Executive Team has always provided us great personal service. We wish all our suppliers / partners were this concerned about helping us grow our business!
Digital delivery of music to radio globally, is not only the future of the music industry, but it is a very important component of our day-to-day business strategy. We anticipate that our business with AirPlay Direct will continue to grow dramatically. We are honored to recommend AirPlay Direct to anyone in the music industry.” Bruce Iglauer, President & Founder – Alligator Records
Let us show you how to take your catalogue, greatest hits package or your own custom radio special to global radio today. AirPlay Direct artist / label members are currently enjoying great exposure and success at radio stations around the world… just check out the AirPlay Direct Global Radio Indicator Charts. AirPlayDirect.com/charts