AirPlay Direct and PLA Media Announce Strategic Partnership
Global Digital Music Delivery Service and Nashville Publicity/Marketing Company Join Forces to Benefit Artists
Nashville, TN (May 26, 2011) --- AirPlay Direct and PLA Media are pleased to jointly announce a strategic partnership between the companies.
In the partnership, AirPlay Direct will offer PLA Media clients special discounts on artist and label packages and exposure opportunities to promote their music to global radio. PLA Media will assist AirPlay Direct with publicity/media relations and offer discounted rates on its publicity services to AirPlay Direct members.
“I look forward to working with Pam Lewis and the great staff at PLA Media,”says Robert Weingartz, CEO of AirPlay Direct. “Her long-standing history and relationships run deep in the music industry, and I believe that our association will greatly enhance the profile of both of our companies.”
“This agreement promises to be a win/win for PLA and our clients,” says Pam Lewis, President of PLA Media. “AirPlay Direct’s platform establishes a level playing field for talent to reach their full potential.”
About PLA Media:
PLA Media, founded by marketing guru Pam Lewis, is an award-winning, full service publicity/marketing agency celebrating over 25 years of success. PLA has an extensive background in corporate and entertainment marketing, publicity, management, artist development, major/independent record label relations and consulting. PLA strives to really hear and interpret a client's message through cost effective, results oriented personalized campaigns. Clients have engaged their services for full PR, special events, showcases and real estate with a resume that includes major label and independent artists, celebrities, best-selling authors, painters/visual artists (art galleries), TV and radio hosts, corporations, perfume/cosmetic creators and restaurants. PLA has organized high profile local, regional and national campaigns that included segments on major networks, cable, print, syndicated online and radio outlets. Their mission is to provide strategic campaigns that are individually customized based upon the goals and needs of each client.
For more information about PLA Media, visit www.plamedia.com.
Follow PLA Media on Twitter @Plamedia.
About AirPlay Direct:
AirPlay Direct is a global digital music delivery system servicing radio and the entertainment industry with downloadable content from some of the biggest names in music, alongside rising independent artists. AirPlay Direct’sweb-based artist marketing, promotion, education, and advocacy platform allows artists, record labels, and music publishers to securely deliver broadcast-quality music and digital press kits to industry professionals worldwide. Our system allows media programmers and film/TV music supervisors to connect to new music, create music calls, browse top downloaded artists, and immediately download music and related artist information. AirPlay Direct recently introduced our genre-based APD Global Radio Indicator Charts™ which track the download activity that our member’s music receives from our world-wide radio panel. AirPlay Direct also publishes the digital/interactive publication, the Direct Buzz.
For more information about AirPlay Direct visit www.AirPlayDirect.com
Follow AirPlay Direct on Twitter @airplaydirect