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AirPlay Direct and CD Baby Announce Strategic Marketing Partnership - Global Digital-to-Radio Music Delivery Service and World’s Largest Online Distributor of Independent Music Form Alliance to Benefit Members

Posted on December 1, 2010

NASHVILLE, TN (December 1, 2010) – Robert Weingartz, CEO and Founder of AirPlay Direct, is pleased to formally announce that AirPlay Direct and CD Baby have formed a strategic marketing partnership between the companies.


 


The deal unites the digital-to-radio AirPlay Direct global music delivery service and CD Baby, the world’s largest online distributor of independent music, in a partnership that offers benefits to each company’s membership with discounts on services and other co-branded marketing opportunities.


 


“We are very excited about the strategic partnership with CD Baby,” says Weingartz. “AirPlay Direct and CD Baby were both founded on common principals: to assist in the growth and development of the independent music movement. In the ever-changing landscape of today’s music business world, we are pleased to join forces with a company who shares our desire to find solutions that will benefit the rising independent musician.”


 


"AirPlay Direct is an excellent option for DIY artists who want to have hands-on involvement in the promotion of their music to radio," states CD Baby President, Brian Felsen. "We've heard artists voice their praises after working with AirPlay Direct on their radio campaigns, so we're excited to offer CD Baby members a 50% discount on APD's services. Plus, we're always trying to think green around here, and the fact that AirPlay Direct handles music and press kit delivery digitally is good for the environment, simpler for the radio programmers, and cheaper for indie artists."


 


About CD Baby:


CD Baby provides the most comprehensive set of distribution, promotion, and merchandising tools for musicians in the independent music industry, from warehousing physical CDs to allowing musicians to take credit cards at gigs. CD Baby’s broad range of services empowers artists who want to provide fans with the full-album listening experience, who want to sell physical CDs internationally, and now, with the new digital singles program, who want to get their music in front of the largest audience possible, as quickly as possible.


 


Started in a garage in 1998 by founder Derek Sivers, CD Baby has grown to become the world’s leading distributor of independent music.  From their Portland OR headquarters, they warehouse and ship over 300,000 independent albums to a customer base that spans the entire globe.  In addition to shipping physical CDs, CD Baby opened the doors for the independent music community to access digital retailers like iTunes, Napster, and Rhapsody, supplying those partner stores with over 2,600,000 individual tracks of music to date.  The company also offers other services to musicians such as the ability to accept credit cards at shows, and web hosting through their sister company HostBaby.


 


For more information about CD Baby: www.cdbaby.com


 


About AirPlay Direct:


AirPlay Direct is a global digital music delivery system servicing radio and the entertainment industry with downloadable content from some of the biggest names in music, alongside rising independent artists. AirPlay Directs web-based artist marketing, promotion, education, and advocacy platform allows artists, record labels, and music publishers to securely deliver broadcast-quality music and digital press kits to industry professionals worldwide. Our system allows media programmers and film/TV music supervisors to connect to new music, create music calls, browse top downloaded artists, and immediately download music and related artist information. AirPlay Direct recently introduced our genre-based APD Global Radio Indicator Charts™ which track the download activity that our member’s music receives from our world-wide radio panel. AirPlay Direct also publishes a monthly digital/interactive publication, the Direct Buzz.  


For more information about AirPlay Direct, visit: http://www.AirPlayDirect.com


 


Follow AirPlay Direct on Twitter: http://twitter.com/airplaydirect


 


About the Direct Buzz:


the Direct Buzz is the digital media publication of AirPlay Direct. Published monthly, the Direct Buzz features cover stories about some of the most successful artist members in the AirPlay Direct family. Past covers have highlighted musical icons from many genres, including Roy Orbison, Dolly Parton, Chuck D., Jimmy Sturr, Charlie Daniels and Larry Carlton among others. the Direct Buzz also profiles some the most successful industry leaders from all fields of the music business in our “Behind the Desk” feature. Recently, the publication has partnered with some of the global music industry’s top chart and news organizations, including The Americana Music Association, Christian Music Weekly, the Aristo International Report and Europe’s HotDisc, to bring our readers all of the latest information about today’s top artists across multiple genres. the Direct Buzz also publishes the APD Global Radio Indicator Charts ™ which track the activity that our AirPlay Direct members’ music receives from our world-wide radio panel. Couple these interesting and informative pieces with the best new “Featured Artists” music, great DIY tips for artists, album reviews - and lots of other information, and you have a publication that appeals to creators of music AND consumers who are music lovers.



For more about the Direct Buzz: www.theDirectBuzz.com 


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Media Contact:


Clif Doyal


AirPlay Direct


clif@airplaydirect.com


 


 



 

 


 


 

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