Major Radio Consulting Service Touts AirPlay Direct

AirPlay Direct was recently spotlighted as the feature story on the highly-regarded The Top 22 website.

The article by editor Paul Marszalek touted AirPlay Direct as an affordable alternative to the two most prominent services in the digital-download-to-radio marketplace.

"Nashville-based AirPlay Direct has the opportunity to shake up the digital media delivery business with an extremely affordable pricing structure," the article states. Unlike its competitors, "which charge by the individual download, AirPlay Direct prices by the album — allowing unlimited downloads to stations."

The article can be read in its entirety on the web at http://www.thetop22.com/2743.

According to their website, The Top 22 is an online resource for commercial and noncommercial radio stations, websites, and record companies serving the Adult Rock community. Formats include AAA, Adult Alternative, Classic Rock, Americana, and Blues.

The Top 22, published by Media Mechanics, is a mix of news and opinion relating to the radio and music business, enabling labels an opportunity to create awareness for new releases and providing radio with news, and airplay charts. The site also serves as a distribution point for content for on-air and online use.

Media Mechanics, co-founded in 2003 by Managing Partner Marszalek with Mike Henry and Ben Manilla, is a multiplatform consulting and production company, with offices in New York, Denver, and San Francisco. They work with dozens of radio stations and media companies around the world. Marszalek is a media veteran who has held senior management and programming positions at VH1 Television, KFOG/San Francisco, and WXRT/Chicago.

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