Press

New album from singer/songwriter Ladd Biro recalls Neil Diamond, Barry Manilow
April 25, 2011. Written by Robert Sutton. Singer/songwriter Ladd Biro's Climb to the Top has the sound and feel of a greatest-hits album. That is no exaggeration. Nearly every track on the disc has an aura of familiarity to it, but not in the sense of the material being derivative. Rather, Biro has fitted each of these songs with stainless hooks so memorably catchy that they seem like chart smashes from another time.

This is the dire state of pop music: When a new record is released that reels in the ears with such glowing melodies, we are conditioned to interpret it as being from the past.

True, there is a retro aspect to Biro's style, one that marries the soaring harmonies of Neil Diamond with the unabashed romanticism of Barry Manilow. However, there is a reason why Diamond and Manilow have withstood the passage of time and countless trends, and it is the timelessness of their tunes. Biro's songs fit snugly into that category.

The opening cut, "Mars and Venus," opens with jazzy, joyful horns that fill the speakers with boisterous cheer. It's the kind of crowd-pleasing song that used to crackle on AM radio stations, before cynicism and salaciousness overtook the airwaves. Biro attaches a chorus on "Mars and Venus" so infectious it'll replay in the mind for hours.

Because of the blue-eyed soul in his vocals, Biro is often compared to Michael Bublé. However, unlike Bublé, Biro is quite multidimensional. "Puerto Vallarta" navigates in trop-rock waters with its Latin beat and funky riffs; one can imagine Jimmy Buffett wanting to join the party. The sizzling electric guitar in "Puerto Vallarta" is especially intoxicating.

When Biro does slow down the groove as on the piano ballads "Whatever Happened to Forever" and "You'll Be in My Heart," the results are particularly moving, Valentine's Day laments delivered with elegance and warmth.

More Information: http://roscoerecords.com


Biro Releases Second CD
HAZEL PARK’S BIRO RELEASES SECOND CD
If only American Idol didn’t have an age limit of 28 for its contestants, who knows what
might have been in stor e for Hazel Park Raceway director of racing Ladd Biro.
Biro, 52, released his %rst CD, Isn’t It Romantic, in 2006. The second,
Climb To The Top, has been out for less than two months. That
CD was recently the daily featured album on a popular Detroit
radio station and is currently available through outlets such as Borders,
Barnes & Noble, Amazon and I-Tunes.
The website Tuesday’s Child compared Biro to Neil Diamond for
his “ability to move from raw and throaty to deeply sensitive. Most
happy when at the piano, he’s equally at home on bass. But not only
a performer is he; his songwriting has captured the fancy of all who
hear his songs.” The site also says, “Ladd Biro wows ‘em.”
“It took more than three years for me to put the second album together,” said Biro, who
is donating part of his proceeds to the Shriner’s Children’s Hospital. He said a third CD is
already in the works.
Biro added anyone who calls him at Hazel Park at (248) 398-1000 and wants to purchase
a CD, he will arrange for an autographed copy to be sent.
Michael Lisa/Lisa Photo

Isn’t It Romantic Tests Out With High Marks
For Immediate Release:

January, 2010

Isn’t It Romantic Tests Out With High Marks

Roscoe Records is absolutely delighted to announce that Ladd Biro’s Isn’t It Romantic CD received high marks during an independent song testing session involving 250 (listeners) participants in Las Vegas. Administered by Broadcast Media Associates, the CD scored very highly with women in the Adult Contemporary category.

Using a Las Vegas showroom with terrific sound capabilities, 12 testing sessions were done over a 4 day period. Songs were digitally edited to 75-90 seconds and participants were to rank each song. Participants were screened by sex and age demographics, 25 to 54. The results were then fed into a computer to assist Broadcast Media Associates in radio play list selections.

When checking pop songs, primary-one country radio listeners are excluded and when checking country songs, primary-one pop radio listeners are excluded. Sessions are not mixed. Broadcast media Associates does not rank hip-hop, rap, etc. as their client’s program only variations of Oldies, Adult Contemporary, or County formats.

Songs are rated on a scale of 1-5 (dislike, just so-so, okay, like, love) and the company looks for power songs, burnouts as it relates to radio programming.

Chosen at random, the title track ‘Isn’t It Romantic’ received a (4), ‘Goodbyes’ (3) and ‘Why Don’t We Fall In Love’ (4).

Broadcast Media Associates is located in Santa Maria, California and client list includes radio giants Clear Channel and CBS.